top of page


Be The Change

Come be a part of the change.

SEGO Initiative grew from the very simple yet extremely powerful idea of giving back to the community. Hence was born the Fujisawa Beach Clean Project in 2009, a massive project that engaged corporate action and local volunteers to clean up the marine debris that plagues the Fujisawa Beach. A large community day of service, Fujisawa Beach Clean Project is now even bigger than its inception and is held twice a year in Spring and autumn.


We formalized our aim of connecting causes to communities by incorporating (as an 一般社団法人) in 2014 and, with the constant support of our dedicated volunteers, continue in our quest to make the world a better place each day through dedicated action and inclusive projects.

We make family-friendly, immersive, grassroots experiences to help protect the environment by connecting hearts, minds, and nature.

Cropped- FBCP Ivan P Doherty.png

Marine Debris Removed

Community Value Added


≈12 Tons


Volunteered Hours


No. of Volunteers




Meet the Founders

SEGO Initiative was founded by Alana and Michel Bonzi. It has grown out of the Fujisawa Beach Cleaning Project, a local grassroots project started in 2009.


Learn more

Fujisawa Beach Cleaning (1).jpeg

Fujisawa Beach Clean

The Project involves a large-scale, biannual beach, park, and jinja cleanups. The cleanups are held in Spring (Earth Day) and Fall (International Coastal Cleanup Campaign) on the Fujisawa Enoshima coast in Shonan. These family-friendly beach cleanups include collecting data on marine debris, and a networking aperitif afterward.

Learn more

Organic Farming in Shonan

Inspired by Slow Food International and the Edible School Yard Project, Organic Farming in Shonan Project is about helping local organic farmers, understand the natural food cycle and appreciate the pleasure of good fresh food.

Learn more

Organic Farming.jpeg

Cacao Collective Project

The Cacao Collective Project focuses on Education for Sustainable Development and Global Citizenship.​ With cacao and chocolate as central points, the Project aims to connect cocoa producers, chocolate makers and consumers. The focus is to connect small scale farmers to seasoned experts to facilitate an exchange of knowledge

Learn more

bottom of page